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NARADism

Field Programmes

Mystery Shopping & Field Audits

Pan-India mystery shopping with trained, vetted local shoppers in 200+ cities, giving an objective, evidence-based view of customer experience, compliance and product integrity.

What it answers

  • Inconsistent experience: does service quality and brand standard vary across our locations and channels?
  • Compliance blind spots: are mis-selling, disclosure gaps and regulatory non-compliance going undetected at the front line?
  • Spurious or counterfeit risk: is non-genuine product, or brand dilution, slipping through our network unnoticed?
  • No independent lens: what does internal audit miss because it lacks an unbiased, real-world view of frontline performance?

Your customers experience your brand every day. Are you seeing what they see? Service quality varies across locations, mis-selling and disclosure gaps go undetected, and counterfeit product slips through the network. An objective, third-party lens turns these blind spots into fixable, prioritised insights. Our hybrid in-store and digital programme runs through trained, vetted local shoppers in 200+ cities, with photo, video and geo-tagged evidence behind every finding.

How we do it

Our method

  1. 1

    Risk & KPI design

    Scope the risk areas and agree the indicators the programme must measure, directed by the client.

  2. 2

    Checklist co-creation

    Co-create the visit checklist and scenarios with your team so every shopper tests the same things the same way.

  3. 3

    Field execution

    Demographically matched, scenario-trained shoppers carry out in-store and digital visits, capturing photos, videos and geo-tags under dual quality checks.

  4. 4

    Insights & reporting

    Findings are consolidated into live dashboards and heat-maps that rank locations, channels and issues by priority.

  5. 5

    Action tracking

    Corrective actions are assigned and tracked to closure, so the next wave measures whether they worked.

Deliverables

  • Live dashboards
  • Heat-maps by location, channel and issue
  • Corrective-action tracking
  • Photo, video and geo-tag evidence with dual quality checks
Vidit Parakh

Vidit Parakh

Partner – Financial Crime, AML / KYC Compliance

Chartered Accountant · Certified Fraud Examiner · M.Sc. Forensic Accounting · 7+ years

Part of

Risk & Compliance Advisory

Customer Experience

  • Service quality and staff behaviour
  • Ambience, hygiene and infrastructure
  • Product knowledge and upselling
  • End-to-end journey consistency

Regulatory & Compliance

  • Disclosure and consent practices
  • Mis-selling and product suitability
  • KYC / AML process adherence
  • SOP and policy conformity

Brand & Product Integrity

  • Authenticity checks at point of sale
  • Packaging and labelling integrity
  • Supply-chain leakage signals
  • Brand standard adherence

Also in Risk & Compliance

How an engagement starts

Tell us what you can’t see.

Every engagement starts with a confidential conversation. No matter is too early, or too sensitive, to raise. A partner replies within one working day.

Write to a partner
  1. 01

    A 30-minute call

    To align on the question, the team and the sites involved.

  2. 02

    A fixed-scope proposal

    A tailored scope and fee note within five working days.

  3. 03

    Discreet execution

    Small senior teams, conflict-checked, DPDP and GDPR compliant handling.